Reading the most recent issue of Time, there was a brief note during its Oscar predictions on the comparable box-office totals for The Hurt Locker and Avatar.
The first, an essentially apolitical Iraq war movie which explores the psyche of those addicted to conflict, made a total of $12m at the US box-office. That’s a total of $12m over its entire run in the US.
The second, James Cameron’s uber-blockbuster and undoubtedly a treatise on either environmentalism or, pertinently, the imperialist ambitions of the US in the Middle East, has made that per day. Yes, it’s total box-office in the US so far is around $400m, meaning an average of $12m per day.
So, two points. First, any suggestion that movies about Iraq cannot work isn’t quite true, they just have to be 3D and wrapped in Pantheistic theory. Second, isn’t it slightly depressing that a film which seeks so desperately to understand something about the human condition is trounced so heartily by a bloated, arrogant but visually impressive film. An on-mass example of someone fleeing towards the shiny goods instead of the quality produce.
It would seem that, given that the two are emerging as the key contenders for the Oscars this year, that the Academy has an opportunity either to reward hollow commercialism with a mixed message, or vital independent filmmaking in which the ‘message’ is eschewed in favour of probing the mind of those at the heart of our generation’s conflict.